A Cross Between a Nicotine Pouch and an Energy Drink: Caffeine Pouches

The following is excerpted from an online article posted by NBC Chicago.com

Caffeine pouches are small, portable pouches that deliver caffeine when placed between the lip and gums, similar to nicotine pouches. They can contain varying amounts of caffeine, often marketed as a convenient alternative to traditional caffeinated beverages. Pouches typically last anywhere from roughly 20 minutes to an hour, but their caffeine buzz can linger longer. Most caffeine pouches do not contain nicotine.

While using caffeine pouches among teens is still relatively rare, some experts and educators have concerns that could soon change. Teen-friendly marketing of these products is spreading on social media. And Richard Mumby, the marketing executive who helped launch the e-cigarette Juul, which was widely blamed for sparking a teen vaping epidemic, is back with a caffeine pouch startup called Wip.

Wip joins a growing market, drafting off the popularity of nicotine pouches and trying to sell Americans on a new alternative to caffeinated beverages.

Source: NBCChicago.com
https://www.nbcchicago.com/news/national-international/cross-between-nicotine-pouch-energy-drink-caffeine-pouches/3793547/