Parents Plan to Spend an Average of $1,104 on Back-to-School

The following is excerpted from an online article posted by MediaPost.

Email will play a small but hopefully real role in separating parents from the $1,104 they plan to spend on back-to-school supplies this year, according to a survey by RetailMeNot.

The top ten places where shoppers will look for deals are:

1. In-store while browsing—52% 
2. Search engines (Google, Bing)—38%
3. Brand’s/retailer’s website or app—37%  
4. Social Media–32%
5. Cash back websites and apps (RMN, Rakuten)—27% 
6. Deal websites and apps (RMN, Groupon)—26% 
7. Offline newspaper articles—16% 
8. Email newsletters—14% 
9. Browser extensions, (Deal finder, Honey)—14%
10. Blogs—7%

As part of the above purchase total, families plan to spend:

• $192 on school supplies
• $320 on clothes
• $170 on shoes
• $69 on backpacks
• $353 on electronics

Of the families surveyed, 97% say their children are very involved in deciding what to buy. But while 51% of parents are trying to make their kids happy, 36% are focused on items that will improve school performance.

Source: MediaPost
https://www.mediapost.com/publications/article/376380/parents-plan-to-spend-an-average-of-1104-on-back.html